The technology behind Cakes Alive!

If you are interested in the technology behind Cakes Alive! then you’ve come to the right place!

Cakes Alive! uses augmented reality to bring your birthday cakes alive!

The Cakes Alive app uses image recognition to trigger 3D animations that appear on your device screen. This results in an “augmented reality” that makes it look like the 3D animations are there in the room with you!

Australian Bakery Exclusive

Ferguson Plarre Bakehouses is the first bakery in Australia to integrate augmented reality technology with the humble birthday cake. Birthdays have always been magic, but now Cakes Alive! makes the unreal, “real”.

How do we create your Cakes Alive! cakes?

We add specific decorations to your cake that, when viewed through the Cakes Alive! app, trigger a variety of 3D birthday animations. This really does make it appear that your cake has come to life!

The cutting-edge technology on the Cakes Alive! app uses image recognition to augment an animation over what people are viewing through their device (such as the wizard in the video below).

It all starts with Augmented Reality…

Augmented Reality has its roots in the 20th century. Morton Heilig, the “Father of Virtual Reality,” patented the Sensorama Stimulator, which he called an “experience theatre,” on Aug. 28, 1962. Over time, the idea of using technology to create a layer over the real world has been honed and refined and put in our palms, thanks to the proliferation of smartphones.

What exactly is Augmented Reality?

In short, it’s a way to use technology to redefine space, and it places a virtual layer over the world with geographic specificity ensuring a good fit.

Using Augmented Reality (AR) technology and a purpose-designed camera-integrated interface system helps you experience your birthday cakes in a really unique way.

Cakes Alive! really is unreal

Check out the video below — in real life, these kids are holding what appears to be a pretty awesome cake.

But when seen through a Cakes Alive! viewer, the Cake comes to life, serving as a platform for a really cool cake that comes alive with wizards & balloons! It’s not that you’re imagining things — AR uses computer animation to bring objects to life.