Westfield Geelong Existing Location

Westfield Geelong

Westfield Geelong - Malop Street, Geelong

Own a Ferguson Plarre bakery cafe in the heart of Victoria’s second largest city. This existing store is in a prime shopping centre location and presents an amazing opportunity to start your own family business with the support of OUR family business.

Westfield Geelong services the Surf Coast and the Bellarine Peninsula with a total accessible market of 310,000 residents, it is the region’s premier shopping centre. It is home to some of Australia’s best-known retailers including Myer, Big W, Target and Coles as well as approximately 160 specialty stores.

Learn more about owning a Ferguson Plarre here or enquire for more information.

Initial investment range

$80,000

Lease term

Lease expiry 25/02/2026

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Initial Investment Range Includes

  • Legal documentation
  • Shop fit
  • Equipment
  • Opening store promotions
  • Full access to our IP and store operating systems

Setup Costs & Key Payments

Working Capital$30,000
Administration Fee3% on all product purchases
Security Deposit$30,000 + GST
Initial Franchise Fee$35,000 + GST
Exit Franchisee Fee$20,000 + GST
Training Fee$5,000 + GST
Royalty PaymentsNo Cost
Marketing ContributionNo Cost


Ongoing Support

Becoming a Ferguson Plarre franchisee gains you access to support from our central Head Office teams including:

  • Marketing
  • Operations
  • Product Development
  • Projects, Purchasing & Supply Chain
  • Property
  • Human Resources
  • Information Services & Technology
  • Finance
  • Training

What makes us different?

  • Independent & Family Owned

  • No Royalties or Marketing Fees

  • No Early Morning Baking

  • Ordered & Delivered Fresh Daily

  • Franchisee Training & Support